Chippewa Falls Partners with Heritage Travel

Chippewa Falls Partners with Heritage Travel
Heritage Travel’s Gozaic.com is a New Online Community for Heritage and Cultural Travelers   

Chippewa Falls Main Street and the Chippewa Falls Area Chamber of Commerce announce a new partnership with Heritage Travel, Inc., a subsidiary of the National Trust for Historic Preservation. Heritage Travel's Gozaic.com is a convenient travel-planning resource for consumers.  This online community allows people to find, -share and connect through heritage- and culture-rich interests and experiences. The website also provides extensive online visibility for historic destinations and sites, including Chippewa Falls.

New research confirms the extensive market for heritage and cultural tourism. Heritage Travel, Inc. was the lead sponsor of this study which was commissioned by the U.S. Cultural & Heritage Tourism Marketing Council and conducted by Mandala Research.

• 78% of U.S. leisure travelers (118 million adults) participate in cultural and/or heritage activities when traveling.
• 24% of U.S. leisure travelers (36 million) will take a cultural/heritage trip within the next 12 months.
• 65% of these travelers seek travel experiences where the “destination, its buildings and surroundings have retained their historic character.”
• $994 is the average amount spent by heritage and cultural travelers on each trip compared to $611 spent by other leisure travelers.
• 5 trips in the past 12 months were reported by cultural and heritage travelers on average, compared to only four for other travelers.

"People are seeking authentic and enriching travel experiences -- everything from touring heritage areas and visiting historic sites to shopping in historic downtowns, eating regional cuisine and sleeping in historic hotels," said Scott Gerloff, president and CEO of Heritage Travel, Inc.  "Through Gozaic.com, destination partners broaden their outreach and exposure to heritage- and culture-minded travelers."

“We have an enormous amount of historic fabric to offer visitors to the Chippewa Area.  Each bend in the road offers another glimpse into the dynamic past here.  Each store, each restaurant, offers some unique aspect of Chippewa to our visitors,” said Caira Benson, Executive Director of Chippewa Falls Main Street.  “Joining Heritage Travel, Inc. allows us to market Chippewa Falls’ history, historic architecture and unique culture to a growing tourism market.”   

“Chippewa Falls has great historical importance and this partnership will allow us to showcase and share this history with visitors,” stated Allyson Gommer, Tourism Director for the Chippewa Falls Area Chamber of Commerce.

Heritage Travel has hundreds of destination partners across the country. Each partner is represented through in-depth information on Gozaic.com that includes a historic overview, visitor information, events, reviews written by Gozaic members and vivid photography. 

About Chippewa Falls

Chippewa Falls is a charming community of 13,000 settled on the Chippewa River with a long and varied history.  Over the years, Chippewa Falls has hosted Ojibwa tribes, a booming lumber and sawmill businesses, renowned shoes, pure water, and one the finest Wisconsin breweries.  Today, glimpses of the varied history lies throughout its Historic District and the surrounding areas.  Chippewa Falls remains known for pure water and Leinenkugel beer as well as a 300 acre zoo/park area and technology industry.  Learn more at   http://www.gozaic.com/gozaic/explore/destination/Chippewa-Falls/Chippewa-Falls-Overview.html

About Heritage Travel

Heritage Travel, Inc. is the new online community established to present the broad range of heritage destinations, sites and events that define our collective past and enrich our lives. The company’s website – www.Gozaic.com – is being developed in an innovative way to provide a powerful travel planning resource for heritage and cultural travelers as well as an online community where people can find and share heritage- and culture-rich experiences. Based in Washington, D.C., Heritage Travel is a subsidiary of the National Trust for Historic Preservation.  For information, visit www.gozaic.com. 

Contact:

Chippewa Falls Main Street, 715-723-6661
Caira Benson, caira.cfms@charterinternet.com 

Chippewa Falls Area Chamber of Commerce, 715-723-0331
Allyson Gommer, allyson@chippewachamber.org 

Heritage Travel, Inc., 202-588-6376
Mary Billingsley, mbillingsley@gozaic.com