Downtown Revitalization      -      Business Assistance      -      Historic Preservation      

Chippewa Falls Main Street

FREQUENTLY ASKED QUESTIONS​

How can I register to be in the parade?
Read our NEW RULES and if you can follow them, fill out this form and we will add you to the parade mailing list.

What is the parade route?

The parade starts at the corner of North Bridge and Cedar Streets (right past the Courthouse) and travels down to the corner of Bridge and Spring Streets. Please note: If you sit in the Courthouse lawn, your view will be blocked. That is behind the staging area and the parade starts on the next block.

Where should I park?

There are many public lots around the downtown as well as street parking. You are free to park in those locations.

How can I become a vendor during Pure Water Days?

If you have a food truck, please fill out this form to request vendor information for the event. If you have arts and crafts, email our vendor coordinator with interest.

Saturday, August 9, 2025

1 p.m. - Parade

2 p.m. - Riverfest

Downtown Chippewa Falls

2025 THEME: TBD

​​Head downtown for the annual Pure Water Days Parade and enjoy over 50 parade entries. Then join us down the street at Riverfront Park for RiverFest! Bring the kids and take advantage of the giant inflatables and games, live music, food trucks, a beer tent, arts and crafts vendors, and much more! It's always an awesome family-friendly time and we can't wait to see you there.

PURE WATER DAYS

PARADE & RIVERFEST